35+ Online Dating Statistics in 2025: Trends, Facts and Key Insights

The rise of online dating platforms has brought the concept of courting up to speed with the modern world, making it easier than ever to “match” with potential partners. However, as the online dating statistics in this guide indicate, the industry is far less simple. The stats we found make for fascinating reading, so don’t swipe left on us. 

These statistics shed light on various aspects of online dating, including the positives, the negatives and even the downright terrifying, as well as how the industry is developing and changing. 

We’ll also look at factors like age, race, gender, sexual orientation, location and success rates to present a perspective that’s as well rounded as possible. Let’s kick off with some worldwide online dating statistics. 

Online Dating Statistics: US & Worldwide

Here, we’ll take a look at how demographics affect online dating trends, then pick some standout stats from various countries. 

US Online Dating Statistics Demographics: Age, Race, Gender & Orientation

• Around three out of 10 adults in the U.S. report having used a dating site or app at some point.²
• More than 50% of adults (18-29) say they’ve used a dating website or app; In comparison, just 13% of people 65 or older report dating website or app use.² 

• One in 10 people with a partner say online dating sites or apps helped them find their match; The Pew Research Center report uses the term “partnered adult,” which refers to someone who is in a committed relationship or who is married to or cohabiting with a romantic partner.² 
• A larger number of people from the LGB (lesbian, gay, bisexual) community report having used online dating platforms. More than 50% of LGB people report having used these platforms, compared to 28% of straight people.²
• With a reported 34% vs 27%, more men than women use or have used dating platforms, respectively.²
• Of note, 34% of Black and Hispanic adults, 29% of White adults and 26% of Asian adults report having used an online dating platform. This indicates that there isn’t much difference across races and ethnicities in terms of online dating site or app use.²
• Online dating adoption shows geographic disparities, with adults in urban areas (36%) more likely to use dating platforms compared to those living in rural (25%) or suburban (31%) settings.²

Online Dating Stats Worldwide

• More than 350 million people around the world use dating apps. Mobile devices are the most common way to use these platforms.¹⁵
• The countries that ghost the least on Tinder are Denmark, Sweden, Norway, Canada and Australia.¹⁷
• The countries that reply the fastest on Tinder are Korea, Singapore, U.K., Germany and the U.S.¹⁷
• The countries with the most Tinder users are the U.S., the U.K., Brazil, Canada and France.¹⁹
• The top countries for population-user penetration on Tinder include Belgium, U.S., Luxembourg, Ukraine and Portugal.¹⁸
• Australia: Nearly half (49%) of Australians 18-49 use a dating app or multiple dating apps.¹⁶ Online dating industry revenue has increased by an average of 6.9% each year over the past five years in Australia, underlining how Australians are “flocking” to these platforms “like never before.”³
• Canada: More than 35% of Canadians have engaged in online dating.⁴ The most common words on dating profiles are related to sports teams and location. These terms include “Flames” (Calgary), “Oilers” (Edmonton) and “Jets” (Winnipeg).⁵
• Philippines: 71% of Filipinos say they know at least one couple who found one another through online dating. However, 41% of Millennials wouldn’t want to admit to finding their match online due to embarrassment.⁶ 

Dating Apps Statistics

Now, let’s explore dating app statistics related to usage, the percentage of online dating success stories and what people hope to get out of their online dating experience, whether that’s a meaningful connection or something more casual. 

Dating App Usage: Match.com and Tinder Statistics

• Tinder took the lead as the most downloaded online dating app in 2023, and was revealed to be the preferred dating app in the U.S. and Europe. Bumble came in second place.¹⁵

• As of 2024, 60 million people actively use Tinder.⁸
•  In the U.S., the younger generation uses Tinder more than older adults, with 79% of survey respondents between the ages of 18 and 29 reporting having used Tinder. This number drops to 44% for adults between the ages of 30 and 49, 17% for 50- to 64-year-olds and a tiny 1% for adults over the age of 65.²

• Match.com reports that its group of users aged 50 and older is growing more quickly than others. The site’s users include 48.6% of people in the 30-to-49 age group, 26.5% in the 50-and-older category and 25% in the under-30 category.⁷

• Bumble reports having 94,000 new users each day, with 23 million new matches made each week.²⁰

Dating App Success Rates 

• In the U.S., four out of 10 adults feel that online dating websites and apps have helped make finding a partner less difficult. By contrast, 32% say they haven’t noticed a difference and 22% feel these platforms have made it more difficult to find a partner.² 

• A U.K. study reveals that the number of people reporting success stories related to Tinder (the most popular app) dropped by 4.99% from 2021 to 2022. Tinder isn’t alone — success stories related to other dating apps like Match.com have also declined in the wake of COVID-19.¹⁰
• More than 50% of online dating website or app users in the U.S. report having had (at least somewhat) positive experiences with these platforms, while 46% report having had negative or somewhat negative experiences²
• LGB online daters in the U.S. report positive experiences at a higher rate than straight online daters, at 61% vs 53%, respectively. The report also explains how the LGB community is more likely to report having used a dating app.²
• Only 21% of Americans believe that the algorithms used by dating platforms can accurately predict whether two people will fall in love, with 35% expressing skepticism and 43% remaining uncertain about algorithm effectiveness.²
• When it comes to options available on dating platforms, 43% of adults feel users have just the right amount of dating choices, while 37% believe there are too many options, and just 13% think there aren’t enough potential matches to choose from.²
• Around 35% of dating app users have paid for premium features, with higher-income users (45%) much more likely to pay than those with lower incomes (28%), and those who pay reporting more positive experiences (58%) than non-payers.²

Dating App Goals Statistics

• Tinder member survey data from 2023 reveals that 73% of young singles of all genders say they are seeking partners who can be clear about what they’re looking for, indicating that many young online daters respect honesty and consideration.¹
• Though 44% of online dating service or app users in the U.S. say meeting a long-term partner is the main aim, 40% are more interested in casual dating. Fewer people (24%) list casual sex as a reason for using these platforms, and 22% are looking for friendship. This demonstrates that interest in meeting a long-term partner is the most common goal for people on dating platforms.²

The Downsides of Online Dating

Though many report positive experiences with online dating, there’s no denying there’s a darker side to the industry. We explored various sources to find eye-opening stats on the downsides and even dangers of online dating.

Online Dating Scams and Violence

• In 2022, close to 70,000 people said they’d fallen victim to romance scams in the U.S. The report goes on to explain that social media platforms are the most common places for scammers to find victims, but dating apps are also often used.¹¹ In 2024, it was reported that losses caused by romance scams totalled $1.14 billion.²¹
• More than 50% of women under 50 surveyed for Pew Research Center’s study said they’ve received unwanted sexually explicit photos or messages on online dating platforms. The report goes on to say that four in 10 women said someone they’d told they were not interested in continued to pursue contact while 37% have experienced offensive name-calling.²
• A Kaspersky Lab report remarks that 55% of online daters have experienced some type of issue. This includes people who have experienced online security threats or matches not being who they claim to be. However, this data also includes less sinister concerns like being rejected by a match.⁹
• In 2022, the NCA’s Serious Crime Analysis Section (SCAS) in the U.K. compiled data on sexual crimes that started with online dating (2003 to 2021) and found that females comprise a staggering 83% of victims, most of whom are aged 20 to 29. The report also notes that crimes against women under age 19 have increased.¹²
• The SCAS study also revealed that 31% of male victims of sexual offenses that were initiated online are under 19 years of age. That percentage increased from 25% between 2003 and 2021.¹²
• Researchers conducting a survey on behalf of the BBC discovered that 33% of people using dating apps say someone they contacted via an app has harassed or abused them. The BBC report highlights the story of one woman who reported a sexual assault to Tinder and didn’t receive a response for months. The woman was also banned from the platform.¹³
• Since 2019, the percentage of people who feel online dating is safe or at least somewhat safe has decreased from 53% to 48%. The report also touches on how most respondents (60%) think background checks on those who want to set up an online dating profile should be obligatory.

Dating Sites Industry Statistics

If you’re wondering how the online dating world is growing and developing, you may find the following statistics insightful. 

Online Dating Companies, Market Size and Key Insights

• In 2022, the online dating industry’s market size was $9.65 billion globally. By 2030, the revenue is forecast to reach $17,281.28 billion.¹⁴
• The market size is expected to grow by 7.4% CAGR between 2023 and 2030. CAGR stands for “compound annual growth rate.”¹⁴ 
• The Asia-Pacific online dating region is forecast to grow by 8.5% over a period of seven years (2023 to 2030), and it is the region anticipated to see the highest compound annual growth rate. The report in question highlights China and India in particular as big players in the industry’s growth in the region.¹⁴ 
• In 2024, the most popular online dating app, Tinder, earned $1.94 billion in revenue. This represents a 1.1% increase on the previous year.⁸ 
• In 2024, Match Group, which owns Tinder, made $3.5 billion in revenue. The total that year for the entire market was $6.18 billion.¹⁵

Online Dating Facts: Common Questions

The online dating scene never fails to pique curiosity. As a result, questions regarding online dating habits and the effectiveness of these platforms are common. Here, we address some of the most frequently asked questions. 

List of All Dating Sites

With the abundance of dating services out there, finding one to get started with isn’t too tricky for those looking to give it a shot. Here are some of the most well-known websites and apps for online dating activity worldwide. 

1. Tinder 
2. Match.com 
3. Bumble 
4. eharmony
5. Hinge
6. Badoo
7. Grindr 
8. OkCupid
9. Her
10. Happn
11. Plenty of Fish
12. Coffee Meets Bagel 
13. Raya
14. SilverSingles 
15. EliteSingles
16. Kippo
17. Facebook Dating
18. Zoosk
19. Stir
20. Feeld
21. BLK
22. Boo
23. Hily
24. Upward
25. Muzz

Final Thoughts

From the sources we used to put together this list of stats, one detail is very clear: The online dating industry continues to flourish and is forecast to do so for many years to come. That said, it’s clear that today’s daters have mixed feelings about meeting people online. 

For some, online dating platforms offer more opportunities, more control and at least some sense of whether someone may or may not be a good match depending on usage goals and other factors. For others, concerns about rejection by potential partners, disappointment due to a lack of interaction and even fears about safety are front and center.

How do you feel about online dating platforms? Are they an effective means of fulfilling your dating or romantic goals, or do you prefer to steer clear and go old school? We’d love to hear your thoughts in the comments. Thanks for stopping by. 

Read Our Other Statistic Articles

If you loved this guide, check out some of our other statistics articles:

• Data Privacy Statistics
• Cybersecurity Statistics
• Streaming Services Statistics
• Search Engine Statistics
• ChatGPT Statistics
• VPN Statistics
• Ransomware Statistics

FAQ: Modern Dating Statistics

• What Is the Success Rate of Online Dating?

  Of those surveyed by Pew Research Center, just over half feel positively about their online dating experience. However, it’s difficult to measure success in online dating, as it depends on what the person is looking for.

• What Percent of the Population Uses Online Dating?

  In the U.S., around 30% of the population has used dating apps.

• What Is the Percentage of Relationships That Start Online?

  Pew Research Center online dating data shows that 10% of respondents who have partners or are married first encountered their other half on a dating platform.

• How Often Do Online Relationships Last?

  It varies greatly. Some may date for a short time before realizing they’re not a good match, while others go on to be in long-term, committed relationships. The reason for using online platforms varies, too — some aren’t interested in long-term commitment and prefer no strings attached, so those kinds of relationships are more likely to be short-lived.

Sources:

1. Tinder Press Room 
2. Key Findings About Online Dating in the U.S. — Pew Research Center
3. Dating Services in Australia Market Research Report (2024-2029) — IBISWorld
4. 10 Online Dating Statistics — eHarmony Canada 
5. Which Words Are the Most Common in Canadians’ Online Dating Profiles — the Huffington Post Canada
6. Half of Filipinos Have Used Internet Dating — YouGov 
7. Members Statistics — Match.com Media Room
8. Tinder Revenue & Usage Statistics — Business of Apps 
9. Online Dating Research — Kaspersky Lab 
10. Is Our Modern Love Affair With Dating Apps Fizzling Out? — Currys
11. Romance Sammers’ Favorite Lies Exposed — Federal Trade Commission
12. Sexual Offences Initiated via Online Dating Submitted to SCAS — SCAS 
13. Dating’s Dangerous Secrets — BBC Media Center
14. Online Dating Market Size, Share & Growth Report — Grand View Research
15. Dating App Revenue & Statistics — Business of Apps 
16. The Choosi Swipe Right Modern Dating Report — Choosi
17. Tinder Year in Swipe
18. Online Dating Worldwide – Statista
19. Tinder Users by Country — World Population Review
20. Dating Statistics — Bumble
21. CNBC — Romance Scams Cost Consumers $1.4 Billion Last Year