Boycott USA: Options for Cloud Tech Consumers Seeking US Alternatives from Dropbox and Google Cloud
As worldwide consumers retaliate to Trump’s tariffs and boycott U.S. goods, some cloud storage users seek non-U.S. alternatives to Dropbox and Google for Europe, Canada and more.
As the U.S. government pursues an increasingly opportunistic and transactional approach to international relationships, some consumers are responding in turn: there is emerging interest in boycotting U.S. services and seeking domestic alternatives, including in cloud technology.
Many Google trends in February and March have shown 100% to 400% increase in searches related to European cloud providers and boycotting American goods.
While some U.S. boycotts are related to physical goods, like Canadians avoiding American alcohol and other grocery store goods in retaliation to tariffs, interest in non-American services are spiking. Consumer-based boycott protests are even gaining traction within the U.S., spurring a countrywide economic resistance on Feb. 28, 2025.
If you want to support your own country’s companies and want to shift your cloud-based alliances away from American services like Dropbox and Google Drive, we have some helpful guides for you, such as the best non-U.S. cloud storage options, as well as region-specific recommendations.
In our best cloud storage for Europe guide, we suggest five secure cloud storage options, prioritizing data centers in the EU.
GDPR-compliant pCloud tops our list. The company’s headquarters are in Switzerland, and it offers the option of data regions in the U.S. or Luxembourg. Users can choose between the two locations when signing up, and existing users can change data regions in account settings for a one-time fee of $19.99 to make the data transfer. Read our full pCloud review for more details.
In our best cloud storage for Canada guide, we suggest cloud storage providers that work well for Canadians, leading with Sync.com. This cloud storage provider is based in Toronto, and its data centers are in Toronto and Scarborough, Canada. It’s overall our top cloud storage suggestion for most use cases. You can read our full Sync.com review for more details.
Icedrive is another strong option for users looking to support European/U.K. companies, with servers in Germany in addition to the U.S. (read our Icedrive review).
MEGA is headquartered in New Zealand, with servers in New Zealand, Canada, Japan, and many European countries, making it a strong option for users in Australia and Oceania (read our MEGA review).
It’s clear consumers shifting away from U.S. companies and products believe in the phrase: put your money where your mouth is. Although international anger at the Trump administration is spurring more nationalism to support companies in their own country and among dedicated allies, it’s unclear if the U.S. boycotts will put any significant pressure on the government to place nice.